MBJ and TRIO Power of the Brands
About the Company
MBJ and TRIO Power of the Brands is a premier livestock marketing enterprise founded on generations of purposeful breeding, strategic partnerships, and relentless genetic selection. Created through the alliance of MBJ Ranch and TRIO Cattle and Genetics, our company connects progressive cattlemen across the United States and the international Brangus community, marketing elite seedstock engineered to move the breed forward.
Legacy with Genetic Innovation
Our business model unites two of the most proven foundations in the cattle industry:
The MBJ Foundation
Anchored in the generational heritage of the Machado Borges and Lamartine Mendes families of Uberaba, Brazil, and fortified through 25 years alongside Paulo Brito in the influential OB Ranch program. MBJ Ranch selected foundation Red Brangus females from the Mears herd in 1995, building an internationally recognized program on maternal strength, functional longevity, and the integration of landmark lines including the historic Vineyard herd.
The TRIO Foundation
Founded in 2004 around partnership and the pursuit of exceptional cattle, TRIO Cattle and Genetics has produced and exhibited 21 National Grand Champion and Reserve Grand Champion females and bulls. TRIO sires and elite donor dams have achieved a global reach spanning five continents and more than 13 countries.
The Genetic Partner Alliance
Strength in Collective Breeding
A defining pillar of MBJ and TRIO Power of the Brands is our collaborative genetic partner model. We do not operate in isolation, we actively champion, support, and integrate an elite network of 22 dedicated genetic partners who breed alongside us using our bloodlines, herd sires, and donor matings.
By working together within our regional network, our partners produce and multiply top tier genetics under unified standards of structural correctness, maternal efficiency, and environmental hardiness. We rely on the superior cattle produced through these partner herds, creating a shared production pipeline where every breeder benefits from collective marketing, worldwide exposure, and sustained commercial success.
The Selection Standard
Every offering marketed through MBJ and TRIO Power of the Brands undergoes strict evaluation using all available tools, including EPDs, genomics, performance records, pedigree analysis, and visual appraisal.
"We offer genetics selected not simply for what they are today, but for their ability to contribute to our customers' long term success tomorrow."
Company Inquiries & Contact
Headquarters
MBJ and TRIO Power of the Brands
11840 South State Highway 60
Wharton, Texas 77488
